PPC Automation Tools

As the market for PPC advertising tools is projected to grow rapidly, it’s important that you use these right. With 82% of smartphone users actively searching near me on Google and an increasing number of people using them every day – any skilled marketer should have at least one tool in their arsenal!

If not done correctly though there are many side effects from misusing or overusing this essential marketing strategy such as increased click costs which can lead business owners towards bankruptcy because they were unable to maintain profit margins when compared against other methods like SEO campaigns where advertisers only pay once someone clicks through resulting into much lower cost-per conversions (leads).

Professor Frank Kern said that “PPC campaigns are an excellent way for businesses to generate traffic, leads, and ROI”.

But how are these tools gonna help you? To find out, it’s important to compare the key features before downloading a PPC tool. We’ve compiled a list of our favorite tools that will make this easy for you!

Best PPC Automation Tools

1. SEMrush

The PPC advertising toolbox is a unique, all-inclusive marketing platform that helps you with SEO and generic paid campaigns. It can track down the keywords for your ads as well as find effective advertisements from competitors’ websites to fuel an innovative strategy in this field of work! If it’s essential needs like running basic pay per click (PPC) promotions then there are other options out there at lower cost but if not try checking them first before committing yourself just yet – they might suit what you need better than ours would have done.

2. WordStream PPC Advisor

Wordstream’s PPC Advisor is an easy-to-use tool that will help you set up your campaign and manage it more efficiently. It provides recommendations for budgets based on keyword discovery, analysis by grouping keywords together into categories (positive/negative) then prioritizing them accordingly with its powerful tools like “Goal-Based Budgeting” so you know what costs are necessary in order to achieve success!

You’ll never have to worry about spending too much time on the tedious task of managing your PPC campaigns again with Wordstream’s 20 Minutes Work Week Tool. This innovative tool does all of that work for you automatically, just by activating it in under an hour!

3. Optmyzr

In a world where so many people are searching for information on Google, it’s important to have an advertisement platform that can automate your campaign optimization. Optmyzr offers this service and more through AI capabilities with Bing Ads as well as AdWords from their award-winning company!

You will be able to manage all aspects of your account such as adding or removing keywords while changing placement in display networks according to what best fits your needs at any given time–all without ever having checked out again because everything has been done automatically just like we want it.

4. Google Ads Editor

Google Ads Editor is the perfect PPC automation tool if you want to make mass changes with ease and quickly. You can control your campaigns from any device, whether it be online or offline! Plus this free app has all of our favorite features like keyword management for when things get tough in between bouts on AdWords’ platform-wide interface (which we know some people love).

Google’s brand new “Ads editor” will save time by letting advertisers edit their advertisements across multiple accounts within Google’s advertising network. Did you know that it’s possible to make changes to all your accounts from a single dashboard? You can also search and replace content, or redo anything in reverse as many times as needed.

5. Spyfu

SpyFu is a tool for AdWords campaigns that will help you optimize, track and manage your ads. It provides templates along with keyword suggestions to make the process easier than ever before! With Spy Fu’s PPC automation tools such as giving ideas on what keywords should be used in advertisements or monitoring ad activity – all from one platform- there isn’t anything this service can’t do.

6. Bing Ad Editor

Bing is catching up with its more than 5 billion daily inquiries, and now offers a PPC ads editor that’s similar to Google Adwords. With Bing Ads Editor you can edit your ad campaigns, manage bids for keywords, or even research new ones – but this tool only applies if you are an active user on their platform.

7. AdEspresso

AdEspresso is the ultimate solution for all your advertising needs. With a single platform, you can deal with PPC campaigns on various media platforms and save time that would have been spent switching between channels!

8. Acquisio

Acquisio is the best way to manage your PPC campaigns. It’s easy and intuitive, with flexible pricing plans that make it perfect for small or large companies alike. With Acquisio you can spend more time creating engaging content instead of tracking individual bids!

9. Kenshoo

Kenshoo is a powerful bid management tool that offers innovative algorithms to help you make and adjust bids. The software uses real-time reports so users can see how their campaigns are performing, no matter the size or scope of business they represent. Kenshoos’ programming accounts not only aid in campaign creation but also drive clicks and traffic by offering targeted advertising at scale with low costs – making it one of many tools available for startups as well!

Final Words

With the PPC tools we’ve looked at in this article, there’s no reason you can’t take your paid advertising efforts up to the next level. Whether you’re looking for a cross-channel PPC management platform, deeper insights into your competitors’ keywords, or ready to build your own machine learning PPC algorithms, these are the best tools to make it happen.

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